We love storytelling.
Real people, real stories, your heroes.
They reimagine commuter rail travel through Los Angeles, they develop innovative sustainable farming practices, and they design health care solutions for the most vulnerable populations. MBA students are challenged with solving some of today’s most pressing issues, while designing systems that can withstand the test of time. Since 1935, UCLA Anderson has served “to transform management thinking and prepare future leaders for evolving careers in ever-changing organizations and markets.”
Designed by HeroMade, the “Our Stories” campaign features short segments showcasing UCLA Anderson’s greatest asset - their students. Each story features up close interviews with UCLA Anderson students, allowing prospective students to gain a deeper understanding of the diverse backgrounds of the current class. Celebrating the power of diversity through these impactful vignettes, the campaign has provided a virtual insider tour introducing viewers to students, their families, and their personal lives.